Check out this Sainsbury's advert - probably the least patronising I've seen on TV...it's a few months old now, but somebody just reminded me of it and it's definitely worth a mention.
Why's it so good? Well first, dad's in charge of the day-to-day stuff - he's an involved dad, not just a babysitter. Secondly, he's clearly a loving father, comfortable spending 'normal' time with his son, providing him with entertainment and lots of love and affection, and enjoying his company. And thirdly, when mum appears at the end of the advert (she may have been at work...maybe she's breadwinner...who knows...doesn't matter) she's NOT there to roll her eyes towards heaven at the state they've left the house in.
Doesn't sound like much, does it? But amazingly few adverts show dads like this. So good, it almost makes me want to shop at Sainsbury's...
Why's it so good? Well first, dad's in charge of the day-to-day stuff - he's an involved dad, not just a babysitter. Secondly, he's clearly a loving father, comfortable spending 'normal' time with his son, providing him with entertainment and lots of love and affection, and enjoying his company. And thirdly, when mum appears at the end of the advert (she may have been at work...maybe she's breadwinner...who knows...doesn't matter) she's NOT there to roll her eyes towards heaven at the state they've left the house in.
Doesn't sound like much, does it? But amazingly few adverts show dads like this. So good, it almost makes me want to shop at Sainsbury's...
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