Saturday 14 January 2012

Revolution at The Daily Mirror...who knew?!

My most surprising discovery of the week has to be Jeff Brazier's column in The Daily Mirror.

It focuses on Jeff's role as a father of two boys, and at the end he answers readers' parenting questions - mums' as well as dads'. He comes across a loving, committed father, and from what I've seen his advice seems sound enough. His accounts of everyday life are peppered with celebrity gossip, of course - but as that's the world he inhabits, it feels natural he should write about it. And it's the side order rather than the main course - which is exactly what work should be for all of us!

This is the first time I've seen a British tabloid newspaper give a man space to be primarily a dad - and, most refreshingly, to give him the role of parenting 'expert'.

Would I be going too far if I were to herald this as a sign of cultural shift?

*No, I'm not a regular reader...I stumbled across it while searching for something else. Honestly! Well that's my story anyway, and I'm sticking to it.

Thursday 5 January 2012

My best 'dadvert' of 2011

Check out this Sainsbury's advert - probably the least patronising I've seen on TV...it's a few months old now, but somebody just reminded me of it and it's definitely worth a mention.


Why's it so good? Well first, dad's in charge of the day-to-day stuff - he's an involved dad, not just a babysitter. Secondly, he's clearly a loving father, comfortable spending 'normal' time with his son, providing him with entertainment and lots of love and affection, and enjoying his company. And thirdly, when mum appears at the end of the advert (she may have been at work...maybe she's breadwinner...who knows...doesn't matter) she's NOT there to roll her eyes towards heaven at the state they've left the house in.

Doesn't sound like much, does it? But amazingly few adverts show dads like this. So good, it almost makes me want to shop at Sainsbury's...